Wednesday, June 18, 2014

Is innovation killing innovation?

There are a million blogs, posts and comments about innovation nowadays. In fact, it seems innovation has become an end in itself - innovation for the sake of innovation. But is that a good thing, or is "innovation" actually killing innovation?

In the quest to find the next disruptive game changer, are we innovating things that require no innovation? Like a talking refrigerator? My refrigerator already has an LED display panel that tells me when to change, and even when to order, a new filter. I can only imagine a pleasant dinner with my wife being interrupted by Siri demanding that I change the filter in my refrigerator. Not the kind of "innovation" I want.

Granted, there are some real innovators like Steve Jobs and Elon Musk who are really looking beyond the horizon at products nobody knows about today, but everyone will want tomorrow. There is a real and valid place for innovation, but if everything is "innovative" then nothing is really innovative.

In a bigger sense, are we chasing innovation at the expense of building well what we already build? Are we gambling the incremental changes that make our products and services a little better every day for the potential game-changer that will "revolutionize" the industry? How much revolutionizing do we actually need, versus evolution that build on already-solid foundations?

Don't get me wrong, I am 100% behind true innovation. I just hate to see artificial innovation replace solid, incremental gains that turn good products and services into great ones.

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